Content strategy

An original YouTube series for Scribd

Working with the studio Assemblage, we created, wrote, directed, and produced an original YouTube series for Scribd, where every episode overturns a common belief with a single primary document.

Client
Scribd
Project
Original YouTube series
Industry
Digital Media
Services
Creative Strategy, Content Strategy, Research, Scriptwriting, Video Direction, Video Production
Year
2026
Collage thumbnail reading "[who owns your face?]" over a repeated, glitched profile, with a vintage New York baseball card in the corner
Who owns your face? The 1953 baseball-card case behind the right of publicity

01 — The brief

Scribd sits on a vast library of documents: court filings, government reports, research papers, manuals. On YouTube, though, the brand had no voice. Working with the studio Assemblage, we were brought in to create, develop, and launch an original series that would make that library feel essential to a curious, general audience.

02 — The approach

We started with insights and strategy, then built the creative system: every episode takes one widely held belief, puts one primary document on screen, and models one research move the viewer can reuse ("find who sued," "read the contract," "follow the money"). Greenlight criteria kept topics tied to Scribd's strongest verticals, a real tension, and a genuine payoff for the viewer; a library of more than twenty named research moves gave every script a repeatable spine; and a script-review process held each claim to its source. From there we developed the episode ideas, researched them, and wrote every script, and Delightful partner Maru M. Iglesias directed and produced every episode.

Collage thumbnail reading "[what happened to romcoms?]" around a film reel filled with romantic comedy stills and a falling chart line
What happened to romcoms?
Collage thumbnail reading "[the UFO billionaire]" with the U.S. Capitol and an alien skull on graph paper
The UFO billionaire

03 — The outcome

The series launched on Scribd's YouTube channel in May 2026 with a weekly run of episodes: the 1953 baseball-card lawsuit behind the right to your own face, the Pentagon report tracing America's UFO revival to a handful of people, the industry filings behind the festival die-off, and more. Each runs about 90 seconds and ends with a skill the viewer can take anywhere. We're still working with Assemblage on what comes next.

Collage thumbnail reading "[your fave festival is doomed]" over a festival stage and crowd in orange and black
Your fave festival is doomed
Collage thumbnail reading "[phone bans don't work?]" over a student at a school desk with a report card and phone
Phone bans don't work?

Credits

Agency
Assemblage
Direction
Delightful / Maru M. Iglesias
Photography
Mark M. Holthusen
Production
Delightful / Maru M. Iglesias
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