Content strategy
An original YouTube series for Scribd
Working with the studio Assemblage, we created, wrote, directed, and produced an original YouTube series for Scribd, where every episode overturns a common belief with a single primary document.
- Client
- Scribd
- Project
- Original YouTube series
- Industry
- Digital Media
- Services
- Creative Strategy, Content Strategy, Research, Scriptwriting, Video Direction, Video Production
- Year
- 2026
01 — The brief
Scribd sits on a vast library of documents: court filings, government reports, research papers, manuals. On YouTube, though, the brand had no voice. Working with the studio Assemblage, we were brought in to create, develop, and launch an original series that would make that library feel essential to a curious, general audience.
02 — The approach
We started with insights and strategy, then built the creative system: every episode takes one widely held belief, puts one primary document on screen, and models one research move the viewer can reuse ("find who sued," "read the contract," "follow the money"). Greenlight criteria kept topics tied to Scribd's strongest verticals, a real tension, and a genuine payoff for the viewer; a library of more than twenty named research moves gave every script a repeatable spine; and a script-review process held each claim to its source. From there we developed the episode ideas, researched them, and wrote every script, and Delightful partner Maru M. Iglesias directed and produced every episode.
03 — The outcome
The series launched on Scribd's YouTube channel in May 2026 with a weekly run of episodes: the 1953 baseball-card lawsuit behind the right to your own face, the Pentagon report tracing America's UFO revival to a handful of people, the industry filings behind the festival die-off, and more. Each runs about 90 seconds and ends with a skill the viewer can take anywhere. We're still working with Assemblage on what comes next.
Credits
- Agency
- Assemblage
- Direction
- Delightful / Maru M. Iglesias
- Photography
- Mark M. Holthusen
- Production
- Delightful / Maru M. Iglesias