Executive Production for Adidas Recode
Locations, crew, and creative logistics for the Mexico City shoot of Adidas Recode, a documentary-style campaign that showcased how runners are reimagining the sport through creativity and community, to promote the Ultraboost 19
The Brief
Executive Producer for Adidas’ Recode campaign, shot on location in Mexico City and appearing across Latin America. Our role covered all of creative logistics for the multi-day shoot, including managing budgets, locations, and crews for social videos and photography, which were distributed across owned channels.
The Approach
Working closely with local production teams and global brand leads, we managed all aspects of production — from location scouting and permitting to equipment sourcing, security, and on-set art direction. The shoot was structured for efficiency, cultural authenticity, and alignment with Adidas’ brand standards.
The Outcome
Delivered a cohesive suite of localized photo and video assets on time and within budget, supporting multi-market campaigns across Adidas’ social and digital platforms. The content strengthened regional storytelling while maintaining the brand’s global tone and visual consistency.
This kind of work is mostly about protecting momentum. The production machine has to keep moving, but the strategy still needs to stay sharp enough that every asset feels like part of the same world.