Executive Production for Adidas Recode

Executive Producer for Adidas’ Recode campaign, shot on location in Mexico City and appearing across Latin America. Our role covered all of creative logistics for the multi-day shoot, including managing budgets, locations, and crews for social videos and photography, which were distributed across owned channels.

Working closely with local production teams and global brand leads, we managed all aspects of production — from location scouting and permitting to equipment sourcing, security, and on-set art direction. The shoot was structured for efficiency, cultural authenticity, and alignment with Adidas’ brand standards.

Delivered a cohesive suite of localized photo and video assets on time and within budget, supporting multi-market campaigns across Adidas’ social and digital platforms. The content strengthened regional storytelling while maintaining the brand’s global tone and visual consistency.