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SPECIAL_PROJECTS\
SPECIAL PROJECTS
PROJ · 6 ITEMS
RENTAL_CAR_RALLY.PROJ
ONGOING
Rental Car Rally
Experiment · Ongoing
The world's dumbest motoring event. A 24-hour, 500-mile, midnight-to-midnight road rally and carnival that runs every summer in the California hinterlands. Since 2008.
JULIANS.PROJ
ONGOING
Julians
Side project · TBD
Julian's is a handbook for curious travelers in Mexico City. Deeply reported and brightly written. Covers the city’s major attractions while revealing Mexico’s history, religion, politics, and cuisine.
GREAT_STEAK_DEBATE.PROJ
PLACEHOLDER
The Great Steak Debate
Recurring argument · Ongoing
The premier advertising and sponsorship vehicle for InsideHook, the men's lifestyle magazine that Steve launched in 2012. The event invites readers to a blind taste test of the nation's most popular steak purveyors and crowns a "golden brand" champion.
SCHADENFREUDE_LAGER.PROJ
ONE AND DONE
Schadenfreude Lager
Product · TBD
A beer concept created in 2018, back when we foolishly thought there were consequences for anything. Still waiting for the FBI to knock on our door.
MAR_A_LAGO_APPLICATIONS.PROJ
WHAT A GOOF
Mar-a-Lago Applications
Ongoing bit · Ongoing
Created a site where you could apply for membership to Mar-a-Lago by mailing rubles to the Winter White House.
WIIMBLEDON.PROJ
ACTIVE
Wiimbledon
Annual tournament · Annual
In the year of our Lord 2007 AD, we created the world's first-ever Wii Tennis tournament in what was then the sleepy neighborhood of Williamsburg, Brooklyn. Designed to coincide with the actual tennis tourney, and unfolding over a weekend, Wiimbledon attracted hundreds of costumed players and the attentions of New York Magazine, Sports Illustrated, and ABC World News Tonight.
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.PROJ
GREAT_STEAK_DEBATE
.PROJ
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.PROJ
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.PROJ
WIIMBLEDON
.PROJ
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