\SPECIAL_PROJECTS\WIIMBLEDON.PROJ
OPEN · PROJECT · ACTIVE

Wiimbledon
In the year of our Lord 2007 AD, we created the world's first-ever Wii Tennis tournament in what was then the sleepy neighborhood of Williamsburg, Brooklyn. Designed to coincide with the actual tennis tourney, and unfolding over a weekend, Wiimbledon attracted hundreds of costumed players and the attentions of New York Magazine, Sports Illustrated, and ABC World News Tonight.
[Press]
- ›ABC News — "Nintendo Adds an 'I' to Wiimbledon"
- ›NBC News — "Wiimbledon crowns top 'tennis' champs"
- ›Gothamist — "Luigi Wins Inaugural Wiimbledon at Barcade"
- ›Engadget — "Wiimbledon tomorrow, no sign of strawberries and cream"
- ›New York Magazine — The Approval Matrix, week of July 2–9, 2007. Plotted in the brilliant / lowbrow quadrant: "Wiimbledon, the Nintendo Wii tennis tournament in Williamsburg."
- ›kottke.org — collected coverage
- ›Sports Illustrated — print edition, 2007. Not archived online.
FIELD NOTE
Filed under brilliant / lowbrow by New York Magazine's Approval Matrix. Co-organized with Lane Buschel.