Writing
Essays and tools on strategy, content, agencies and culture.
Newsletter
Delightful, an occasional newsletter on strategy, culture, technology and creative work.
- Steal this value proposition template
- Steal this content toolkit
- The Facebook Groups Edition
- Steal this competitive map
- The Spy Travel Edition
- Make it for your audience's audience
- Make relationships, not things
- You don’t get it. You aren’t the point.
- The Aguas Edition
- What a Midjourney GUI Might Look Like
- The Time Zone Edition
- AI as Therapy
- You're wrong about tomorrow
- Try having lots of bad ideas
- Put the resistance to work for you
- How to judge project size
- The Cannonball Run Edition
- The Cross-Country Edition
- The Meditation Edition
- The Jeep Edition
- Efficient positions for agencies
- Attention strategies for agencies
- The Maslow Edition
- Seeing the World Through Facebook’s Eyes
- Stop letting danger pay attention to you
- Why Tim Burton's Batman Is Still the Best
- Why I'm Rooting for the MH370 Hijackers, and Why That's a Hopeful Thing
Contact
Let’s work together or go on a hike or somethin, yeah?