Executive Production for Reebok
Scouting locations, managing crew, and creating a low-stress, high-value relationship with our client
The Brief
Executive Producer for Reebok HIIT film and social assets that appeared across Latin America — managing budgets, locations, crews, and creative logistics for social videos and photography distributed across owned channels.
The Approach
Working closely with local production teams and global brand leads, we managed all aspects of production — from location scouting and permitting to equipment sourcing, security, and on-set art direction.
For this shoot, we worked directly with some of Latin America's most famous influencers, including Barbara de Regil, Pao Zurita, and Daniella Alvarez. With only four hours to work with each influencer, we needed to deftly manage the competiting requirements of schedules and sets.
The Outcome
Delivered a cohesive suite of localized photo and video assets on time and within budget, supporting multi-market campaigns across Reebok’s social and digital platforms. The content strengthened regional storytelling while maintaining the brand’s global tone and visual consistency.
When you only get four hours per talent, prep is the entire job — once cameras roll you're just executing the calls you already made. The interesting work happens in the days before, deciding what to keep simple so the on-set decisions stay possible.