Research

We help organizations make sense of people and culture through research, uncovering the meanings, behaviors, and cultural codes that shape everyday life. Experienced in doing fieldwork in the US and in global cultures.

Ethnographic and Semiotic Research

Outputs: Insights | Reports | Fieldwork Notebooks

• ›Studies behavior in context — homes, streets, screens, rituals — not what people say in a focus room
• ›Reads the codes a category runs on: the language, the imagery, the unspoken rules
• ›Turns field observation into something a strategy or creative team can actually build from

Brand and Competitive Research

Outputs: Insights | Strategic Direction

• ›Maps how the category really behaves — who publishes what, on what cadence, with what claims, since when
• ›Goes to the primary source: filings, archived pages, originals
• ›Finds the white space the category isn't talking about yet