02 · Partner
Maru M. Iglesias
Content and video
Maru M. Iglesias is a content and video partner at Delightful, the two-person creative studio she runs with Steve Bryant from Mexico City. Born in Venezuela and based in Mexico City, she directs, produces and edits, running shoots for Adidas, Reebok and Bumble and staying with the work from first concept through final delivery.
- Develops creative concepts, production systems and final cuts.
- Keeps direction, production and post connected from first idea to final delivery.
- Hands-on senior operator: director, producer, editor. No creative handoff layer.
What Maru does
Creative development
Direction · Visual treatment · Concept systemsConcepts, treatments and visual systems ready to produce.
Production
Locations · Crew · Logistics · On-set art directionOrganized shoots with clear direction and usable material.
Post
Editing · Color · Sound · Motion · DeliveryFinished video that feels intentional, polished and deployable.
Content video
Social · Brand · Campaign systems · Multi-market adaptationVideo calibrated for where it needs to live.
Selected experience
One team, end to end.
Scribd Direction and production, Scribd's original YouTube series. Short weekly episodes, each built around one primary document. Agency: Assemblage. Photography: Mark M. Holthusen. Adidas Executive producer, Adidas Recode. Locations, crew and creative logistics for the Mexico City shoot of a documentary-style campaign for the Ultraboost 19. Agency: New Cycle. Direction: Mumu. Photography: Santi Cantillo. Reebok Executive producer, HIIT TR. Location scouting, crew and a low-stress relationship with the client. Agency: New Cycle. Direction: Juan Guillers. Photography: Juan Peña. Bumble Direction, photography and production, Los Matchingones. Locations and crew through filming and editing, direct with Bumble México.