\ABOUT\MARU_M_IGLESIAS.BIO
OPEN · PERSON · PARTNER
MARU M. IGLESIAS
Partner — Content & Video
Maru M. Iglesias is a content and video partner at Delightful, the two-person creative studio she runs with Steve Bryant from Mexico City. Born in Venezuela and based in Mexico City, she directs, produces, and edits — running shoots for Adidas, Reebok, and Bumble, and staying with the work from first concept through final delivery.
- ›Develops creative concepts, production systems, and final cuts.
- ›Keeps direction, production, and post connected from first idea to final delivery.
- ›Hands-on senior operator: director, producer, editor. No creative handoff layer installed.
[CORE FUNCTIONS]
CREATIVE_DEV.EXE
Creative Development | Direction | Visual Treatment | Concept Systems
- ›Translates strategic intent into shootable ideas.
- ›Builds creative direction that can survive production realities.
- ›Output: concepts, treatments, and visual systems ready to produce.
PRODUCTION.SYS
Production | Locations | Crew | Logistics | On-Set Art Direction
- ›Coordinates the people, places, objects, and timing required to capture the work.
- ›Keeps the frame, the schedule, and the creative goal aligned.
- ›Output: organized shoots with clear direction and usable material.
POST_ENGINE.EXE
Editing | Post-Production | Color | Sound | Motion | Delivery
- ›Ingests raw footage.
- ›Cuts for rhythm, clarity, emotion, and platform constraints.
- ›Output: finished video assets that feel intentional, polished, and deployable.
CONTENT_VIDEO.EXE
Social Video | Brand Video | Campaign Systems | Multi-Market Adaptation
- ›Formats stories for channels, audiences, and markets.
- ›Builds repeatable systems without flattening the creative.
- ›Output: video and content assets calibrated for where they need to live.
[SELECTED EXPERIENCE]
- ›Adidas — Executive Producer, Adidas Recode. Locations, crew, and creative logistics for the Mexico City shoot of a documentary-style campaign for the Ultraboost 19. Agency: New Cycle. Direction: Mumu. Photography: Santi Cantillo.
- ›Reebok — Executive Producer, HIIT TR. Location scouting, crew, and a low-stress relationship with the client. Agency: New Cycle. Direction: Juan Guillers. Photography: Juan Peña.
- ›Bumble — Direction, photography, and production, Los Matchingones. Everything from locations and crew through filming and editing, direct with Bumble México.
[OPERATING STYLE]
One team, end to end.
- ›Produces.
- ›Directs.
- ›Edits.
- ›Keeps the signal intact from set to post.
[ELSEWHERE]
FIELD NOTE
Born Venezuela. Moved Mexico City.