I help businesses discover and articulate their unique value through strategic brand positioning. I conduct deep-dive market research, analyze competitors, and identify gaps that your business can uniquely fill. I develop clear brand messaging that resonates with your target audience, craft memorable brand stories, and define your brand's voice and personality.
Everything from initial discovery to full content production. I work with organizations to develop the right content for the right people on the right channels, with the goal of developing content that is timely, relevant, and interesting to a target audience.
Developing content taxonomies, user journeys, and formats. I analyze existing content to develop better experiences and create flexible content systems for new products.
Content acquisition, production, editing, and governance. I create, adjust, and manage content workflows to ensure repeatability and efficiency.
Hiring marketing and creative leaders, and building content teams. I work with an organization's leaders to develop a hiring strategy and job descriptions for key personnel, and lead recruiting efforts.
.png)
.png)
I like letters. So does Tita. She's my dog. She opens all the mail.
