I help organizations make sense of people and culture through research. My work blends qualitative methods, ethnography, and semiotic analysis to uncover the meanings, behaviors, and cultural codes that shape everyday life. I conduct deep-dive interviews, in-context observations, and cultural audits to reveal how people actually experience products, spaces, and ideas. Experienced in doing fieldwork on non-US cultures.
I help businesses discover and articulate their unique value through strategic brand positioning. I conduct deep-dive market research, analyze competitors, and identify gaps that your business can uniquely fill. I develop clear brand messaging that resonates with your target audience, craft memorable brand stories, and define your brand's voice and personality.
Everything from initial discovery to full content production. I work with organizations to develop the right content for the right people on the right channels, with the goal of developing content that is timely, relevant, and interesting to a target audience.
Developing content taxonomies, user journeys, and formats. I analyze existing content to develop better experiences and create flexible content systems for new products.
Content acquisition, production, editing, and governance. I create, adjust, and manage content workflows to ensure repeatability and efficiency.
Hiring marketing and creative leaders, and building content teams. I work with an organization's leaders to develop a hiring strategy and job descriptions for key personnel, and lead recruiting efforts.
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I like letters. So does Tita. She's my dog. She opens all the mail.
