Skillset
Positioned the agency as a thought leader
Working with creatives and strategists, we developed a calendar of original resources that helped brand marketers embrace creative principles, including The Marketer's Guide to Judging Creative Work, The Essential Guide to Hosting a Workshop, and Creative Mad Libs.
Agency leadership
Agencies are accustomed to working for clients, not themselves. We surmounted that hurdle through empathetic and inclusive leadership, bringing voices from across the agency to the table to create original work.
Workflow design
Developed a cross-departmental content workflow that created and managed content responsibilities for each agency staffer
Content strategy
Developed a unique and engaging content strategy that touted the agency's bona fides while helping the audience make better creative decisions
Writing and editing
Wrote original content and edited pieces from agency staffers
Content marketing
Created a multi-channel marketing plan, using newsletters and twitter to reach our audience (creative CMOs and product managers) where they lived
Content strategy for clients
Served as the lead content strategist for all agency projects
